Ideas. Words. Results.
Terri Poindexter Smith
I’m a business communicator
My business is supplying businesses and organizations with the expertise they need to ensure communications, PR and marketing strategies raise profiles and profits. Based on a shared vision and tied to core mission and business goals, I work quickly, collegially and efficiently to assess and document current needs. Then I provide a strategic plan – a roadmap to where we want to go and exactly how to get there. And I do it fast and accurately.
Whether it’s a vision you already have for the organization or one we develop together, I march boldly toward success. For more than 20 years, I have been guiding and developing marketing communications strategies. I can also help build better internal processes and identify core products and services, identify and profile constituents and audiences and tailor business strategies and marketing needs to build profits in an increasingly demanding marketplace.
What I Do
Marketing and PR Plans
Based on customized and organization-specific research, a SWOT analyses, customer profiles, competitive analysis, the market, current goals and objectives and perhaps a dream – a roadmap to use throughout the year.
Whether it’s B2B responses to complicated RFPs or in answer to a non-profit funding need, stellar proposal writing/management expedites business goals through strategic and artful collaboration and communications.
The heart of a brand and may include magazines, brochures, newsletters, blogs, annual reports, case studies and white papers – online or in print – and valuable branding tools. A one-timer or a quarterly, with everything working together.
Website Content Strategy
Speaks to your business strategies and branding more than any other tool. It’s the hub of all your communications and everything else leads back to it – so it needs to be well-written and optimized with landing pages that sing.
Digital and Social Strategy
Strategic profiles or customized and personalized e-strategies. The least understood and the most powerful tools in the marketing toolbox. Defining what works effectively for your segmented audiences is essential.
Goal and objective oriented, content is still king. It should work very hard, whether in a readable and compelling journalistic format or a playful ad strategy … it must always reflect brand and meaningful calls-to-action.
Clients and Employers
These are some of the brands with which I have worked:
The StayWell Company
American College of Physicians
National Institutes of Health
QualChoice of North Carolina
Lincoln Benefit Life
Jefferson Pilot Financial
Pilot Financial Advisors
Grandfather Golf & Country Club
Master Counsel Technologies
Winston-Salem Youth Arts Institute
YWCA High Point
National Library of Medicine
Juvenile Diabetes Research Foundation
Mount Sinai Miami
Blue Cross & Blue Shield of Delaware
Davidson County Community College
Second Harvest Food Bank
Lin Taylor Marketing Group
Forsyth Technical Community College