Ideas. Words. Results.

Business Communications. Strategic Storytelling. Content Creation.

Terri Poindexter Smith

I’m a business communicator

My business is supplying businesses and organizations with the expertise they need to ensure communications, PR and marketing strategies raise profiles and profits. Based on a shared vision and tied to core mission and business goals, I work quickly, collegially and efficiently to assess and document current needs. Then I provide a strategic plan – a roadmap to where we want to go and exactly how to get there. And I do it fast and accurately.

Whether it’s a vision you already have for the organization or one we develop together, I march boldly toward success. For more than 20 years, I have been guiding and developing marketing communications strategies. I can also help build better internal processes and identify core products and services, identify and profile constituents and audiences and tailor business strategies and marketing needs to build profits in an increasingly demanding marketplace.

What I Do

Marketing and PR Plans

Based on customized and organization-specific research, a SWOT analyses, customer profiles, competitive analysis, the market, current goals and objectives and perhaps a dream – a roadmap to use throughout the year.

Proposal Management

Whether it’s B2B responses to complicated RFPs or in answer to a non-profit funding need, stellar proposal writing/management expedites business goals through strategic and artful collaboration and communications.

External Communications

The heart of a brand and may include magazines, brochures, newsletters, blogs, annual reports, case studies and white papers – online or in print – and valuable branding tools. A one-timer or a quarterly, with everything working together.

Website Content Strategy

Speaks to your business strategies and branding more than any other tool. It’s the hub of all your communications and everything else leads back to it – so it needs to be well-written and optimized with landing pages that sing.

Digital and Social Strategy

Strategic profiles or customized and personalized e-strategies. The least understood and the most powerful tools in the marketing toolbox. Defining what works effectively for your segmented audiences is essential.

Content Development

Goal and objective oriented, content is still king. It should work very hard, whether in a readable and compelling journalistic format or a playful ad strategy … it must always reflect brand and meaningful calls-to-action.

Clients and Employers

These are some of the brands with which I have worked:


The StayWell Company

American College of Physicians

Merck

National Institutes of Health

Humana

QualChoice of North Carolina

Lincoln Benefit Life

Jefferson Pilot Financial

Benefit Advocates

Wachovia

Pilot Financial Advisors

Grandfather Golf & Country Club

Master Counsel Technologies

Pace Communications

Winston-Salem Youth Arts Institute

YWCA High Point

National Library of Medicine

Pfizer

Novartis

Terradata

TIMCO

Greensboro Partnership

Juvenile Diabetes Research Foundation

AvMed

Mount Sinai Miami

Blue Cross & Blue Shield of Delaware

United Services

AAA

Wax Communications

Davidson County Community College

Reuben Rink

Pixels

PivotMode

Second Harvest Food Bank

Lin Taylor Marketing Group

Restoration MedSpa

Winthrop University

Forsyth Technical Community College

Lyra Health

 

Let’s Talk

terri@terrisgate.com
Tel 336-408-9191